Natalia Rulyova

Natalia Rulyova est Maîtresse de conférences à l’Université de Birmingham. Elle mène, depuis plusieurs années, des recherches sur la culture médiatique post-soviétique reconnues internationalement pour leur grande qualité. Elle a publié de nombreux articles sur ce thème (notamment dans Europe-Asia Studies) et a participé à la publication de plusieurs ouvrages désormais classiques sur les médias russes (avec B. Beumers et S. Hutchings (eds). The Post-Soviet Russian Media : Conflicting Signals et Globalisation, Freedom and the media after Communism : The past as future et avec S. Hutchings. Television and culture in Putin’s Russia : Remote Control ). Elle est actuellement engagée dans une vaste enquête intitulée « News Consumption and Dissemination » qui analyse la consommation médiatique des jeunes de 18 à 25 ans en Russie mais aussi en France, aux Etats-Unis et au Royaume-Uni. Elle travaille aussi sur la question des genres littéraires et des identités dans la culture russe contemporaine.


News Consumption: How Millennial News Consumers Are Different from Their Parents? 

Dans le cadre du séminaire « Médias et pouvoir, de l’URSS à la Russie »

  • Vendredi 24 mars 2017 de 9h à 11h - EHESS (Salle 6) - 105, bd Raspail 75006 Paris

The seminar will examine the main shifts that have occurred to Russian people’s media consumption between 2007 and 2017. These shifts reflect global trends of the last decade. The paper will compare the results of Dr Rulyova’s two research projects with a ten year-gap between them. In 2007, the main source of news in Russia was television and, specifically, news bulletins on main state-controlled television channels, including Channel One and Rossiya. In 2017, over 90% of Russian university students get their news via the internet and, more specifically, social media, with VKontakte being their platform of preference. They hardly ever choose to watch news on TV unless they happen to be in the company of their parents or grandparents at home. The paper will discuss the implications that these changes in media consumption have for individual citizens and society overall. What is the impact of social media on news consumption and the ways in which people shape their understanding of the world? Is young Russians’ news consumption different from that in other countries since Russian citizens operate in heavily state-controlled mass media environment? Do Russian users create and disseminate news? Do they check news for veracity? Are they more or less prone to be manipulated by state propaganda than their parents? What sort of news are they interested in and why? These are some of the questions that will be explored in the seminar.


Commemorating the Past / Performing the Present. Television coverage of the Second World War victory celebrations

Dans le cadre du séminaire central du Cercec

  • Lundi 27 mars 2017 de 17h à 19h - EHESS (Salle 2) - 105, bd Raspail 75006 Paris

Under Putin, post-Soviet military parades and national celebrations of the Soviet victory in the Great Patriotic war have been used as a tool to build a national identity through recurrent, performative and collective acts of mass celebration. The tradition of mass celebrations goes back to the early Soviet period when they were used to establish a new Soviet identity. However, with the help of new technologies, such celebrations have become large-scale regular national media events which are carefully orchestrated. They aim to build a sense of shared past and common identity through collective watching and participation. The paper will show how this has been achieved in the mass media by analysing the Victory Day media events in Putin’s Russia. The paper also asks whether the impact of such mass media events is going to decrease with further fragmentation of audiences in social media.


Mass Media in Putin’s Russia: Framing News, или Кто смеется последним?

Dans le cadre du séminaire « Médias et pouvoir, de l’URSS à la Russie

  • Vendredi 21 avril 2017 de 15h à 17h - EHESS (Salle à préciser) - 105, bd Raspail 75006 Paris

The paper will analyse the contemporary news discourse on state-sponsored Russian news platforms, such as RIA Novosti. One of its distinctive features is the use of sarcastic and ironic undertones whose purpose is to establish a familiar link with the reader. It is different from the dry main-stream newspaper discourse of the Soviet period and is more like the subversive anti-dominant discourse of the late Soviet period which was characteristic of alternative culture rather than the dominant one. However, some subversive sarcasm of the current media discourse is also reminiscent of the caricaturist representation of the bourgeoise and the capitalist west in the early Soviet period, especially in Soviet posters, film and cartoons. In today’s media, the official news discourse employs humour and subversion to ridicule a new enemy, ‘the western liberal democracy’. Drawing on the understanding of meta-narrative as a simplified framework devoid of facts and details, which could be used to manufacture stories based on binaries, with simple plots, the paper will analyse how main stream media create contemporary propaganda and fake news.


Genre in Social Media: Collective and Individual Identities Shaped through Rhetorical Genres »

Dans le cadre du séminaire « Sociologie politique de la Russie contemporaine et de l'espace post-soviétique »

  • Vendredi 28 avril 2017, de 11h à 13h - Salle à préciser

The seminar will explore Russian social media discourse in blogs, tweets and youtube videos. Underpinned by the concept of genre as a ‘social action’ (Miller 1986), the study of language in social media helps us understand how individual and collective identities are shaped in social media. The first case study examines how an individual blogger’s identity is formed with the help of rhetorical genres. Each genre used by the blogger Alexei Navally, whether it is a piece of investigative journalism or a comment on a new law represents an aspects of Navalny’s identity. It is argued that a social media identity is shaped through the genres used by the blogger.  The second case study focuses on the shaping of collective identities by looking at the social media reaction to the fall of a meteor in Chelyabinsk. On the one hand, there are many videos of the event posted on Youtube by male drivers: they contain a primary, unedited reaction of awe often expressed in multiple expletives. On the other hand, a large number of tweets which were posted after the event represent secondary, more thought-out and intentionally witty responses to the event. Genre analysis helps separate between these primary and secondary speech genres (Bakhtin) and to show that the use of social media platforms is specific to social groups, members of which perform certain genres and inhabit particular virtual spaces where these genres dominate. The paper concludes that both individual and collective identities in social media are shaped and expressed through genres, which organise social media space.